Enel, Eni, Rai, Telecom Italia and Tim but also City of Rome, Atac, Ama, Acea. These are just few of the brands and logos Antonio Romano and his network created in the last few years for many Italian companies and most of Rome’s major institutions and corporations. The sketches and the philosophy behind these works and many others will be on show at Ara Pacis until December 12 in Thirtyearsofdesign. Through the testimony of Antonio Romano, the exhibition aims to portray the history of Inarea Identity and Design Network, the international network of independent designers, architects, strategists and consultants, specialized in the creation and management of identity systems, which has become in three decades one of the most interesting and important structure of the world of Italian design. A community made up of organization, relationship and reciprocity, able to create value through the process of transformation, a reduction of multiplicity, the simplification of complexity. Antonio Romano and his school were able to re-interpret the traditional way in which the Italian institutions used to communicate: reading the complexity of phenomena and representing it with simplicity, integrating different ideas and experiences into a unique system. Their method is based on the research of synthesis, expressed through formal rigor, with immediacy and recognition. Trentannidisegno, Thirtyearsofdesign, is a collection of works, grouped by activity areas and arranged in chronological order, that have shaped these last three decades: stories of enterprises, institutions, products, services, architecture, events, publications.
Once you’re at Ara Pacis please visit the Roman Altar devoted to Peace meant to be a vision of the Roman civic religion. It sought to portray the peace and fertile prosperity enjoyed as a result of the Augustan peace brought about by the military supremacy of the Roman empire. And don’t forget to admire (or criticize) the museum space designed by the American architect Richard Meier, probably Rome’s most controversial building. This expanse modulates around the contrast of light and shade: visitors pass through the access gallery, an area in shadow, to reach the central pavilion which holds the Ara Pacis in full natural light filtered through 500 square metres of crystal panels that creates an uninterrupted continuity with the outside world.
Ara Pacis is in Lungotevere Augusta. Opening hours: 9am-7pm, Tuesday to Sunday.