Fendi and Zuma Join Forces To Create New Luxury Venue in Rome

Fendi and Zuma Join Forces To Create New Luxury Venue in Rome

Top Fashion, Food and Design. Fendi, the Roman couture house and Zuma, the contemporary Japanese  restaurant empire worth $200 million are turning a five-storey building in the heart of Rome into a new luxury destination.

The Fendi Palace, in largo Goldoni, is not only the flagship store (with fur lab) of the Roman fashion house but much more. The second floor is occupied by private residences. The third floor is a boutique hotel. While the fourth and the fifth floors will soon become the city’s top Japanese restaurant with a breath-taking view of downtown Rome.

Rainer Becker proposes genuine, but not traditional Japanese cuisine. Unlike Nobu, which offers fusion dishes, Zuma adapts authentic Japanese flavors to the Western taste. Dishes will cost from five to 100 euros. Zuma Rome opens on March 22 and offers a formal dining room, the sushi and sashimi counter, the robata grill section, private rooms and the sake & cocktail bar/lounge, on the very top of the building. The Italian touch will be provided by the chef, who is Italian.

But Zuma means much more than just food. Japanese design will be a key feature of the tenth restaurant run by the German chef. The Tokyo firm Glitt crafted walls covered by hand painted pottery, bamboo lanterns and the kawara roof tiles-coated reception counter.  No plastic!

The ultimate goal is reproducing the atmosphere of the Japanese izakaya, a friendly and very welcoming bar/restaurant with small, genuine dishes whose taste is more important than how they look.

For pictures taken by us with some comments, dishes and prices, check out this photogallery